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Zynga has said that it is in active conversations with potential partners to better understand and explore the new opportunity.īig Fish Games was founded in 2002 and it saw organic growth of 30 percent in 2011, which was its ninth consecutive year of record revenue. That was enough to lift Zynga’s stock price in January, and the company’s stock price closed on Monday at $13.97 a share, up from its IPO price of $10 a share. In the meantime, the non-gambling social gaming market is plenty interesting to Big Fish Games, he said. Once it becomes clear, then Big Fish Games will weigh the opportunity. Thelen said that might be an interesting future opportunity, but the laws in various states and on the federal level are still not entirely clear. So there is some renewed hope among the companies eyeing this market that country-wide online gambling might happen at some point in the future. The ball is rolling on that front, but there may be a patchwork of states for a while where online poker gambling is legal. That gives online gambling companies the right to set up poker games for players in Nevada, but the states need to create interstate agreements to allow gambling across state lines. And states, such as Nevada, are starting to take steps to explicitly legalize online poker and possibly other games. The ruling reversed a long-standing position that said the 1961 federal gambling law extended to Internet gambling now the Justice Department has given states the green light to create intrastate online gambling systems that don’t include sports betting. Interest in the topic has been brewing since the Obama administration’s Justice Department ruled in December that online gambling was legal, as long as it was not sports-related, which was specifically prohibited in prior law.
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The unspoken part is that the game publishers are also positioning themselves for an opportunity in online gambling.
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Lee said in an interview that the hookup with Big Fish Games will allow Self Aware to become a much bigger player in social and mobile games, which he said are still in an early stage. He said that Self Aware has developed its own Card:Ace game for Facebook and will launch it in the second quarter. In an interview, Big Fish Games founder and chief strategy officer Paul Thelen said that the casino market is booming because such games are a lot more social than other titles and that makes them popular on the fast-growing mobile and social networks.